| |
We created an original, engaging web campaign on MSN based on behavioural targeting of user interaction. By using multiple synchronised banners and skyscrapers that linked to different aspects of the campaign, our offering ensured that the MSN users were made aware of all the activities that were available around the moonbathing theme - both online and offline.
These activities ranged from user generated comments around "What did you do last night?" - which were then re-exhibited as new banners, as well as on the eu.levi.com site - to a competition which the user could enter directly through the banner, without having to leave their current page. Users were also able to view the exclusive extended version of the moonbathing advert.
Facts and Figures:
- Targeting 18-24 year olds specifically within Hotmail
- Campaign ran in 11 countries
- Translated into 5 languages
- Increased site traffic by 60%
- 200k of visitors to the site during the campaign came directly from the ads
- Using behavioural targeting and synchronised ad features
- Using an innovative strategy of buying 100% of inventory for specific time frames in the day
Results:
- Increased site traffic by 60% during campaign
- Over 15500 entries on the site to "What Did You Do Last Night". These are primarily coming from the online campaign.
|
|
|
